Three homepage directions for Apollo
Each concept is a complete, working homepage with the same facts and the same pool of reference photographs, so the choice is about direction, not content. Open each one on a laptop and on a phone before scoring.
A — The Premiere
Does Apollo benefit most from an immersive, film-first introduction?
Ink throughout. The opening image sits in a 2.39:1 “screen” with the offer set in the bar below it. Georgia is shown as a six-frame sequence with captions and previous/next controls.
Open conceptOpen without review controlFull-page screenshot (desktop)
B — The Production Partner
Does Apollo benefit most from helping producers understand scope and plan a shoot?
Paper and type lead. The services are visible in the first screen, then explored in an expandable service index. The inquiry form sits on the page rather than in a panel.
Open conceptOpen without review controlFull-page screenshot (desktop)
C — Georgia in Frame
Does Apollo benefit most from making producers imagine their next shoot in Georgia?
An editorial location story: a large title over a full-width Tbilisi panorama, then a filterable gallery of eleven places, each category tied to a production need.
Open conceptOpen without review controlFull-page screenshot (desktop)
What differs
| Aspect | A — The Premiere | B — The Production Partner | C — Georgia in Frame |
|---|---|---|---|
| First impression | A cinema screen: one dramatic image, the offer beneath it. | A clear statement of what Apollo does, with the service list already on screen. | A place: the title and a wide panorama of Tbilisi. |
| Information hierarchy | Experience → services → locations → process → inquiry. Fewer words per screen. | Services → experience → workflow → locations → inquiry. Most information early. | Locations → how Apollo supports a shoot → experience → services and workflow → inquiry. |
| Image treatment | Letterboxed 2.39:1 frames on ink. Images as film stills. | One portrait photo in the opening; three location photos later as supporting evidence. | Panoramas and a gallery of mixed proportions; images carry the page. |
| Signature interaction | Frame sequence: previous/next buttons, thumbnails, arrow keys. | Service index: expandable rows with “what we handle” and “what to send us”. | Location filter: five categories with a clear action and a production note for each. |
| Motion | Slow image reveal and cross-fades between frames. | Accordion and hover only. Nothing delays reading. | A short pan on the opening panorama and a fade when the gallery filter changes. |
| Inquiry | Side panel over the page. | Form on the page, in the final section. | Side panel over the page. |
Shared in all three
- The approved AP logo (concept 02 Aperture), Ink/Paper/Signal colours and Inter.
- Film production services in Georgia; the team’s 20+ years of experience; partners in Georgia and abroad.
- Services: planning, locations, permits, crew, casting, equipment, studios, transport, accommodation, post-production support.
- Navigation: Services, Georgia, About, Contact (same-page anchors).
- The inquiry prepares a local draft to copy or download. It sends and stores nothing.
Content still needed
- Approved project credits, roles and images. There is no Projects section until these exist.
- Team biographies and portraits.
- Apollo’s own location photography or footage to replace the reference photographs.
- The contact destination: email address, form backend or both.
- Office address and legal details, if they will be published.
About the photographs
All photographs are reference images of real places in Georgia from Wikimedia Commons, used for this review under their Creative Commons or public-domain terms. They are not Apollo’s work and do not show Apollo productions. Each page credits the photographs it uses in its footer; sources and licences are listed in ASSET-SOURCES.md.
- Gergeti Trinity Church — Stefan Wisselink, CC BY 2.0
- Tbilisi from Narikala — Diego Delso, CC BY-SA 4.0
- Ushguli — Florian Pinel, CC BY-SA 3.0
- Vardzia — Gaga.vaa, CC BY-SA 4.0
- Kakheti — Vladimir Pankratov, CC BY-SA 4.0
- Old Town — Adam Jones, CC BY-SA 2.0
- Rike Park and the Bridge of Peace — Kober, CC BY-SA 3.0
- Lake Grdzeli — Giorgi Balakhadze, CC BY-SA 4.0
- Batumi coast — Richard Bartz, CC BY-SA 2.5
- Gudauri — rugbyxm, stitched by Marku1988, CC BY 2.0
- David Gareja — Vyacheslav Argenberg, CC BY 4.0
- Mestia — Dmytro Balkhovitin, CC BY-SA 4.0
- Sighnaghi — George Nikoladze, Public domain